Audio-Technica has announced the recruitment of Jason Williams MInstSCE to a newly-created role as the company’s business development manager, conferencing professional audio for UK and Ireland. Williams’ arrival continues the expansion and evolution of Audio-Technica’s UK professional audio sales team, following the recruitment of Rich Soper, business development manager for live touring and rental and Tom Macklin, area sales manager, commercial north and Alex Farell’s move to commercial sales manager south.

With 27 years of engineering and consulting experience in delivering AV and multimedia solutions across a number of vertical markets, Williams has focused on the conference market for the last eight years. Previous roles include senior positions at Brahler and Taiden, where he collaborated with Audio-Technica, rolling out over 600 UK courtroom installations featuring the company’s PRO Series microphones in 2012.

Audio-Technica’s UK sales manager Gary Maguire said, “In his new role, Jason will be positioned to offer clients advice and support on commercial projects involving Audio-Technica conference system products and those of its distributed brands in the UK – Allen & Heath, Apart Audio and Artnovion.”

Matthias Exner, Audio-Technica director of sales and marketing EMEA professional audio said, “With Audio-Technica’s increased presence in the conferencing solutions market, I’m delighted to welcome Jason to the Audio-Technica UK team. He brings a wealth of knowledge and understanding of client needs and I look forward to working with him in further developing Audio-Technica’s focus in this rapidly expanding/growing market.”

Williams added, “I’m very pleased to be joining Audio-Technica and working with existing and new customers to build its conferencing business in the UK. As the company expands its activity in this area it’s an exciting time to be part of a dynamic team, and I’m looking forward to some great projects ahead.