In recognition of the growing importance of Next Generation Audio and experience-driven sound across pro AV, ISE has partnered with the Eventos Filmax Cinema Gran Via complex to deliver the Sound Xperience concept. Located a few hundred metres away from Hall 5 at Fira de Barcelona, the cinema will host 12 uniquely configured audio spaces allowing companies to present a realistic representation of their latest technologies.

Among the participating companies is UK-based professional loudspeaker system manufacturer Martin Audio. Director of Marketing James King confirms that involvement with Sound Xperience marks the realisation of a long-term ambition:

“For the last five years we have always tried to team an exhibition stand with a demo room, and it was critical to ISE’s ongoing success that this was possible for Barcelona. We have introduced stellar new product in the last year, like our constant curvature array TORUS, so we are looking forward to getting the product in front of more people.”

Based in France, leading sound reinforcement company L-Acoustics will also be among the featured brands at Sound Xperience.

Jacob Barfoed, director of sales EMEA, comments: “We’re pleased that ISE worked with the audio manufacturers to identify a space for demonstrations, which are so crucial to a successful trade show experience”.

Considering the nature of the venue, Barfoed adds that “it’s a novel space for sound demos at a trade show! But L-Acoustics certainly knows how to create excellent sound in any kind of space, so this is just an invitation to creativity for our teams.”

Also taking part in ISE Sound Xperience will be Canada-based Adamson Systems Engineering, whose loudspeakers have been a global mainstay of music venues and live tours for more than three decades.

Registration is now open – so go here to book your ticket: https://iseurope.org/register.php

Use this Unique Code:  VKJFXYMR

Integrated Systems Europe, ISE 2022, will take place at the Fira de Barcelona Gran Vía on 1-4 February 2022. The ISE Conference programme runs from Monday 31 January through to Friday 4 February.