Midwich, a specialist audio visual (AV) distributor to the trade market, is pleased to announce a distribution agreement for the UK and Ireland with the world’s leading professional audio manufacturer, Bose, with a particular focus on their ‘Bose Professional’ and ‘Bose Work’ technology solutions.

Bose Professional is the division of Bose Corporation dedicated to pro audio ingenuity — including portable PA systems, conferencing solutions, and installed sound systems. Bose Work is a category of solutions designed for their unified communications (UC) and conferencing technologies. The bundle of products brings the simplicity and clarity of Bose to huddle spaces, desktop and mobile conferencing, and large meeting rooms. Bose Work solutions integrate seamlessly with existing UC platforms, enhancing popular third-party cloud services such as Microsoft Teams, Google Meet, Zoom, and more.

‘Bose Professional’ and ‘Bose Work’ technology solutions, including the popular Videobar™ VB1, is now available in the UK through Midwich and Square One in Ireland.

Lee Harris, Divisional Director, Midwich, comments, “The Bose brand is one of the world’s leading and most recognisable in professional audio, so we are delighted to offer our channel partners access to their impressive range of solutions within the ‘Bose Work’ and ‘Bose Professional’ category of products, which features installed and portable solutions for workplaces, houses of worship, lecture halls, restaurants, retail stores, hotels, and more.

We have a wealth of expertise within our professional audio division at Midwich. They are on hand to provide you with the very best support and advice for every brand and solution across our pro audio portfolio.”

David Farrelly, UK & IRL Manager, BOSE Professional comments, “Here at Bose Professional, we are very happy to announce this partnership with Midwich in the UK & Ireland.

We required a value-added distributor to support our direct distribution network and we found in Midwich UK all the necessary characteristics to create a professional and successful collaboration for our future, and we believe that this new relationship will open and support the wider diverse market.

Midwich UK is undoubtedly able to offer high quality services and products throughout the United Kingdom & Ireland for both existing and new Bose Professional customers. Looking ahead, we look forward to working with the Midwich team to continue to deliver the very best Bose customer solutions.”

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