Midwich, a global specialist audio visual distributor to the trade market, is pleased to announce it has joined the Zoom Master Agent Referral Program in the UK and Ireland with further Midwich Group territories being announced soon.

The Master Agency agreement forms part of Zoom’s Partner Referral Program, which is the cornerstone of Zoom’s video communications platform’s go-to-market initiative, designed to cultivate successful partnerships by educating, enabling, and empowering Partners to develop, promote, and market their Zoom-based services and solutions.

Midwich has built a successful and long-term partnership with Zoom and vendors of Zoom Hardware, such as Lenovo, Poly, Neat and DTEN. As a Zoom Master Agent, Midwich will gain access to valuable Partner benefits and operational efficiencies including:

• Access to represent Zoom’s entire industry-leading product suite.
• Ongoing commission on Zoom’s products for the life of the customer.
• Simplified and streamlined sales engagement.
• No-cost tools and resources to ensure partner success.

To support the partnership, Midwich has invested in a dedicated Zoom Team, led by Phil Ashby, the newly appointed General Sales Manager – Zoom Alliance.  Phil moves from his Key Account Director Sales role which he held for several years to lead a team of Zoom product and licensing experts at Midwich.

“We are proud to join the Zoom Master Agent Referral Partner Program which enables us to provide greater support and access to the Zoom partner benefits on behalf of our channel partners.

It’s been great working closely with the Zoom team to provide the very best customer experience for Zoom Rooms and Zoom Phone deployments supported by our dedicated Zoom Team.  We have been hosting events and demonstrations at Innovation House, and the feedback from visitors has been excellent.  The Zoom Master Agency compliments our Zoom Certified Hardware portfolio, so the timing has been perfect.

Zoom will be exhibiting at our Tech North event tomorrow (Tuesday 21st June) at the Midland Hotel in Manchester, and at our Unified expo at Innovation House on the 12th July in Bracknell.  We have more exciting developments and investments already planned this year to support our overall Zoom Alliance.”

Phil Ashby, General Sales Manager, Zoom Alliance, Midwich

“Midwich has demonstrated great value-add via its breadth of Zoom Certified Hardware in their portfolio.  Their experience centre of excellence in Bracknell (Innovation House) has hosted some amazing Zoom events so it was only a matter of time before Midwich joined the Master Agent Referral Partner Program.  This enables Midwich to provide Zoom with hardware solutions as well as now offering Zoom subscriptions via our referral program.  We look forward to seeing our partnership grow together.”

Dion Smith Director EMEA Channel, Zoom Video Communications

For further information visit:

www.midwich.com